Rice harvested this year in Fukushima Prefecture went on sale in Tokyo on Sept. 3, with farmers reassuring customers that the grain is free of radioactive contamination from the stricken Fukushima No. 1 nuclear power plant.
Two brands of rice, Gohyaku-gawa and Mizuho Kogane, went on sale at Fukushima Marketplace, a shop specializing in products from Fukushima Prefecture located in an Ito-Yokado supermarket in Edogawa Ward.
Bags containing five kilograms of rice are on sale, with a sign showing the results of prefectural inspections that found no radioactive materials.
A 31-year-old farmer from Motomiya, Fukushima Prefecture, said he had a private-sector agency check the safety of his rice in addition to the prefectural inspections.
"I have produced safe and delicious rice by doing everything I can," he said. "I would like consumers to understand that and buy my rice."