The US online streaming service Hulu, which provides television, films, webisodes and other new media, announced on September 1 its launch in Japan, its first international outlet.
With its plan to grow into a global brand, "We are taking a first, but important step to make good on our aspiration to serve customers all over the world," said Johannes Larcher, SVP of International for Hulu in a statement, reported The Wrap.
Hulu has one million paying subscribers to its Hulu Plus service, as well as a free version of the service. Competitor Netflix has 25 million members in the US and Canada and no free viewing.
Currently co-owned by Disney/ABC Television, Fox Entertainment and Comcast/NBC Universal, Hulu made an agreement with CBS, the other major broadcast television network, as of September 1.
The non-exclusive arrangement offers select CBS television shows to be available for Hulu's new subscription service in Japan. Shows include past episodes of CSI: Crime Scene Investigation, CSI: Miami, CSI: NY, and 90210, and from its archives, Star Trek and David Lynch's Twin Peaks.
This summer, Hulu went up for sale, with potential buyers Google, Amazon, AT&T and Yahoo submitting bids.
The new service in Japan offers subscribers unlimited access to films and television shows without advertising via televisions, gaming consoles, Blu-ray players, smartphones, tablets and PC's, for ?1480 (around €13.50) per month.